Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27275
Title: Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective
Authors: Im, HH
Kim, SS
Elliot, S
Han, H
Keywords: Consumer-based brand equity
Destination brand equity dimensions
Structural equation modeling
Issue Date: 2012
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2012, v. 29, no. 4, p. 385-403 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study develops a conceptual framework for destination brand equity that goes beyond image by adapting and expanding a multidimensional consumer-based brand equity scale for application within a tourism context. The empirical results, based on a consumer survey in Malaysia (n = 326) measuring the brand dimensions of Korea, identify the relational linkages between four principle brand equity dimensions (brand awareness, brand image, brand associations, and brand loyalty), and overall customer-based brand equity. The importance of brand image, associations, and awareness is confirmed, and the mediating role of brand loyalty in building destination brand equity is highlighted.
URI: http://hdl.handle.net/10397/27275
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2012.674884
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

19
Citations as of Sep 16, 2017

WEB OF SCIENCETM
Citations

16
Last Week
1
Last month
2
Citations as of Sep 23, 2017

Page view(s)

55
Last Week
1
Last month
Checked on Sep 17, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.