Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27075
Title: Publications in major marketing journals : an analysis of research productivity of Asia-Pacific universities
Authors: Cheng, LTW 
Chan, KC
Chan, RYK 
Keywords: Asia-Pacific universities
Publications
Marketing research
Issue Date: 2003
Publisher: Sage
Source: Journal of marketing education, 2003, v. 25, no. 2, p. 163-176 How to cite?
Journal: Journal of Marketing Education 
Abstract: The authors examine the marketing research productivity of Asia-Pacific universities using a set of 20 marketing journals during 1991-2000. A weighted Journal of Marketing-equivalent page count is used to account for different font and page sizes of the journals, different lengths in articles, coauthorships, and affiliations. A total of 106 universities are evaluated. The top 3 universities are, in order, the University of NewSouth Wales, the National University of Singapore, and Hong Kong University of Science and Technology. School history does not seem to relate to research productivity. Indeed, several prominent universities are not ranked as highly as other more recently established ones. In achieving publication, the degree of research emphasis and research strategy of a university might play a more important role than years of operation. A majority of the top 20 Asia-Pacific universities have made significant progress in research output during 1991-2000.
URI: http://hdl.handle.net/10397/27075
ISSN: 0273-4753(print)
1552-6550(online)
DOI: 10.1177/0273475303254023
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

19
Last Week
1
Last month
Checked on Apr 23, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.