Please use this identifier to cite or link to this item:
Title: Acquired pasts and the commodification of borrowed heritage : the case of the Bank of America Stadium tour
Authors: Ramshaw, G
Gammon, S
Huang, WJ 
Keywords: Heritage tourism
Sports tourism
Guided tours
Tourist experience
Issue Date: 2013
Source: Journal of sport & tourism, 2013, v. 18, no. 1, p. 17-31 How to cite?
Journal: Journal of sport & tourism 
Abstract: Contemporary understandings of heritage and heritage tourism have viewed ‘heritage’ as more than just tangible objects and places but also the social values and practices associated with things and places of heritage. As such, sports heritage venues often emphasize the history of the sport or the team to sustain the legacy of the place and create a meaningful experience for the visitors. However, stadiums that are relatively new lack the ‘recognizable’ heritage that could be incorporated into their stadium tour narratives. To understand different forms of heritage construction, this study examines tours of the Bank of America Stadium in Charlotte, North Carolina, home of the Carolina Panthers of the National Football League (NFL). Being a stadium with little history, its tour narratives are not rooted in the heritage of the venue itself but rather in the more intangible traditions, language, and rituals of NFL fandom. In particular, the stadium tour espouses the identity, experience and performance of being an NFL fan, providing patrons an opportunity to not only reflect on their past spectator experiences, but also to create new personal/collective heritage through continued consumption. In addition, the tour borrows heritage from other NFL-based heritage markers in order to reinforce the authenticity of the location and experience, seemingly until such time that the facility and team can establish a recognizable and commodifiable ‘home-grown’ heritage.
ISSN: 1477-5085
DOI: 10.1080/14775085.2013.799334
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record


Last Week
Last month
Citations as of Dec 13, 2018

Page view(s)

Last Week
Last month
Citations as of Dec 10, 2018

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.