Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/26357
Title: Cross-Cultural Tourist Research : a Meta-Analysis
Authors: Li, M 
Keywords: Cross-cultural research
Meta-analysis
Tourist
Issue Date: 2014
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2014, v. 38, no. 1, p. 40-77 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: It is widely recognized that tourism is becoming more and more international as a result of globalization, and since the 20th century, marketers have confronted increasingly multicultural marketplaces. This trend necessitates cross-cultural research in the hospitality and tourism area. The current study provides a state-of-art assessment of journal publications on cross-cultural tourist research. In this study, various aspects of cross-cultural tourist research are reviewed, addressing conceptual and methodological issues associated with the extant research. Existing studies are largely limited to English-speaking countries and data equivalence issues were not addressed properly, which may lead confounding explanations. It is suggested that future studies should be grounded in solid theoretical foundation and employ a more rigorous research design.
URI: http://hdl.handle.net/10397/26357
ISSN: 1096-3480
DOI: 10.1177/1096348012442542
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