Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/26178
Title: Marketing time and pricing strategies
Authors: Hui, ECM 
Wong, JTY
Wong, KT
Issue Date: 2012
Publisher: Amer Real Estate Soc
Source: Journal of real estate research, 2012, v. 34, no. 3, p. 375-398 How to cite?
Journal: Journal of Real Estate Research 
Abstract: This study examines how overpricing of properties (in terms of above-market price), along with various housing attributes, influence their time-on-market (TOM). The results with the full sample show that only dummy variables depicting years 2003-2005 and flats located in Kowloon significantly affect TOM. In the sub-period analyses, however, factors such as the abovemarket price, sale price, a flat's tenure status, general property price trend, and changes in unemployment rate have significant impacts on TOM, yet their respective impacts change over time. Specifically, the effectiveness of overpricing in optimizing sellers' returns and TOM depends on economic conditions as well as on the availability of other alternatives on the housing market.
URI: http://hdl.handle.net/10397/26178
ISSN: 0896-5803
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