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Title: Purchasing behaviour of university students towards cyber shopping in Hong Kong
Authors: Cheng, MT
Yick, KL 
Keywords: Cyber shopping
Hong Kong
Purchasing behaviour
Issue Date: 2001
Publisher: Dong Hua University
Source: Journal of Dong Hua University (English Edition) (东华大学学报. 英文版), 2001, v. 18, no. 1, p. 104-108 How to cite?
Journal: Journal of Dong Hua University (English Edition) (东华大学学报. 英文版) 
Abstract: The developments of Internet and e-commerce provide a new market place to businessmen to sell their products and allow people to buy their products via Internet as well as to create a new shopping media to consumers. The study aims to investigate the factors affecting consumers' decision of purchase via Internet and how product characteristics affect cyber shopping in Hong Kong. The study has revealed that the security of personal data, delivery time, product brand and price are the major concerns for developing the cyber market. For marketing apparel products, the brand loyalty becomes very important since consumers' judging confidence on the products can be increased in terms of fitting standards and quality aspects.
ISSN: 1000-1484
EISSN: 1672-5220
Appears in Collections:Journal/Magazine Article

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