Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/26109
Title: Closing the loop between design and market for new product idea screening decisions
Authors: Chan, SL
Ip, WH 
Kwong, CK 
Keywords: Customer lifetime value
Decision support
Markov analysis
New product development
Issue Date: 2011
Publisher: Pergamon Press
Source: Expert systems with applications, 2011, v. 38, no. 6, p. 7729-7737 How to cite?
Journal: Expert systems with applications 
Abstract: We propose a new closed loop approach for product idea screening. The idea success rate, idea performance evaluation, and customer lifetime value (CLV) are integrated. The CLV calculated can be regarded as the final evaluation index used to support idea screening decisions. Project with a larger CLV is preferable for further development. This enables greater market value and profits over the long term after product launch.
URI: http://hdl.handle.net/10397/26109
ISSN: 0957-4174
EISSN: 1873-6793
DOI: 10.1016/j.eswa.2010.12.136
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