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Title: A review of Chinese outbound tourism research and the way forward
Other Titles: 中国出境旅游的研究与未来路向
Authors: Tse, TSM 
Keywords: China outbound tourism
Destination image
Source market
Tourism policy
Tourist motives
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2015, v. 11, no. 1, p. 1-18 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: Outbound tourism from China has been the subject of many empirical studies conducted over the last two decades. These studies have collectively analyzed a wide variety of situations. The large volume of findings illustrates researchers’ keen interest in Chinese outbound tourism, the existence of diverse research areas, and also the craving to understand this very important market. The barriers to understanding this market are related to its cultural background, language, and governmental intervention. This study integrates the empirical findings and discussions in 80 papers on Chinese outbound tourism. The aim is to identify the main areas of research interest, analyze how they are related in terms of tourism framework, critically evaluate the research areas, and explore future directions. The study advocates future Chinese outbound tourism research to be more concerned with the source market where the main causal factors of tourist flows are located; the social impacts of Chinese outbound tourism on its own people and destinations; and the legal and ethical aspects of the outbound tourism.
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2014.984798
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