Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/26060
Title: Simulation of cross-border competitions of free internet content providers
Authors: Li, J
Chan, FTS 
Chong, AYL
Keywords: Cross-border competition
Competition strategies
Multi-agent simulation
Nash equilibrium
Issue Date: 2013
Publisher: Elsevier
Source: Computers in industry, 2013, v. 64, no. 6, p. 754-764 How to cite?
Journal: Computers in industry 
Abstract: This paper describes the cross-border competition between two of the largest free Internet content providers in China through the use of multi-agent technology. Case studies are conducted for both TENCENT and Qihoo 360, with their customers being simulated as agents in a model for products selection. The result of different competition strategies of the two enterprises is obtained from the virtual market. The results indicate that cross-border competition is unable to improve the market share of the two leading Internet content providers. The findings suggest that keeping one of the three proposed Nash equilibriums is the recommended strategy for companies involved in cross-border competition.
URI: http://hdl.handle.net/10397/26060
ISSN: 0166-3615
DOI: 10.1016/j.compind.2013.04.008
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