Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/25889
Title: Analyzing hotel star ratings on third-party distribution websites
Authors: Denizci Guillet, B 
Law, R 
Keywords: Hotels
Distribution channels and markets Hong Kong
Issue Date: 2010
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2010, v. 22, no. 6, p. 797-813 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Purpose - This paper aims to examine hotel star ratings on selected third party distribution websites, taking Hong Kong hotels as the sample Design/methodology/approach - Star rating information from 11 online distribution websites was retrieved and analyzed for all hotels in Hong Kong Findings - About 60 percent of the hotels were found on at least six of the selected distribution channels, and only 24 percent of the hotels have consistent star rating across different distribution channels Results of data analysis indicated that consistent star rating becomes more difficult to maintain as the number of distribution channels used increases Research limitations/implications - Findings of the study are limited to the selected hotels and electronic distribution channels Still the online distribution channels represent some of the most widely used electronic distribution channels Practical implications - Findings of this research will be of use to hotel managers and guests for better understanding the standard in terms of star ratings, of hotels Originality/value - Despite the importance of hotel star ratings on consumers and the hotel industry, prior studies in the existing hospitality literature rarely examined the difference of hotel stars This novel study should thus, make a meaningful contribution to knowledge development.
URI: http://hdl.handle.net/10397/25889
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/09596111011063098
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