Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/25713
Title: Tour guide performance and tourist satisfaction : a study of the package tours in Shanghai
Authors: Huang, S
Hsu, CHC 
Chan, A 
Keywords: Tour guide performance
Tourist satisfaction
Tour operator
Tour experience
Service quality
Issue Date: 2010
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2010, v. 34, no. 1, p. 3-33 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: This study examines tour guide performance and its relationship with tourist satisfaction in the context of package tours in Shanghai. A multilayer framework of tourist satisfaction in the package tour context is proposed. Tourist satisfaction was conceptualized to include three aspects/layers: satisfaction with guiding service, satisfaction with tour services, and satisfaction with the overall tour experience. Tour guide performance was found to have a significant direct effect on tourist satisfaction with guiding service and an indirect effect on satisfaction with tour services and with tour experience. Satisfaction with guiding service positively affected satisfaction with tour services but showed no direct effect on satisfaction with the overall tour experience. However, indirect effect of satisfaction with guiding service on satisfaction with tour experience mediated by satisfaction with tour services was significant. Implications for tour operators and government agencies are discussed.
URI: http://hdl.handle.net/10397/25713
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348009349815
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