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Title: An exploratory study examining the determinants of attendance motivations as perceived by attendees at Hong Kong exhibitions
Authors: Lee, MJ
Yeung, S 
Dewald, B
Keywords: Exhibition attendance
Attendee motivation
Trade shows
Public shows
Market segment
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Journal of convention & event tourism, 2010, v. 11, no. 3, p. 195-208 How to cite?
Journal: Journal of convention & event tourism 
Abstract: The purpose of this empirical study is to identify the underlying dimensions of exhibition attendance motivations from the perspective of exhibition attendees. Using delineated motivational factors, this study then compares attendees’ perceptions of motivational factors in two major market segments: trade and public shows. A total of 302 attendee responses were collected at various exhibitions held in Hong Kong. The results of this empirical research indicate that there are five motivational factors in exhibition attendance, of which information search and market investigation are the two most important motivators. A market segment comparison shows that trade show attendees’ motivations are significantly greater than those of public show attendees across all five factors. The managerial implications for exhibition organizers and exhibitors are discussed in detail.
ISSN: 1547-0148
EISSN: 1547-0156
DOI: 10.1080/15470148.2010.507135
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