Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/25530
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Management-
dc.creatorTing, PH-
dc.creatorPan, S-
dc.creatorChou, SS-
dc.date.accessioned2015-07-14T01:29:49Z-
dc.date.available2015-07-14T01:29:49Z-
dc.identifier.issn1938-9655-
dc.identifier.urihttp://hdl.handle.net/10397/25530-
dc.language.isoenen_US
dc.publisherSAGE Publicationsen_US
dc.subjectMarket basket analysis (MBA)en_US
dc.subjectPrix fixe menuen_US
dc.subjectExcel PivotTableen_US
dc.titleFinding ideal menu items assortments : an empirical application of market basket analysisen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage492-
dc.identifier.epage501-
dc.identifier.volume51-
dc.identifier.issue4-
dc.identifier.doi10.1177/1938965510378254-
dcterms.abstractThis article applies a simplified version of market basket analysis (MBA) principles to explore menu items assortments, which are defined as the sets of most frequently ordered menu item pairs of an entree and each of five side dishes in a prix fixe restaurant. Using the PivotTable in Excel, the authors demonstrate the analysis of 3,727 transactions for meal combinations of 24 entrees and 49 side dishes, resulting in twenty-four association rules, which suggested that guests ordering a given entree would most likely then choose a particular side dish to go with it. Applying these association rules, guests responded favorably to servers' menu suggestions in roughly two out of three cases when the guest was "undecided" or "without preference." This article's chief purpose is to introduce the application of Excel that would otherwise require tedious computation if a restaurateur were to attempt it.-
dcterms.bibliographicCitationCornell hospitality quarterly, 2010, v. 51, no. 4, p. 492-501-
dcterms.isPartOfCornell hospitality quarterly-
dcterms.issued2010-
dc.identifier.isiWOS:000283655300009-
dc.identifier.eissn1938-9663-
dc.identifier.rosgroupidr55182-
dc.description.ros2010-2011 > Academic research: refereed > Publication in refereed journal-
Appears in Collections:Journal/Magazine Article
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