Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/25430
DC FieldValueLanguage
dc.contributorDepartment of Management and Marketing-
dc.creatorTam, JLM-
dc.date.accessioned2015-03-30T06:31:32Z-
dc.date.available2015-03-30T06:31:32Z-
dc.identifier.issn0148-2963-
dc.identifier.urihttp://hdl.handle.net/10397/25430-
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectChinaen_US
dc.subjectConsumer expectationsen_US
dc.subjectDecision makingen_US
dc.titleExamining the dynamics of consumer expectations in a Chinese contexten_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage777-
dc.identifier.epage786-
dc.identifier.volume58-
dc.identifier.issue6-
dc.identifier.doi10.1016/j.jbusres.2003.08.011-
dcterms.abstractThe importance of expectations in the consumer decision process has been documented in the literature. Most studies have treated consumer expectations as a static variable, while the dynamic aspect of this variable has received little attention. The present study explores the role of consumer experience in shaping future expectations. Two types of expectations were investigated, namely, "normative expectations" and "predictive expectations." A longitudinal study consisting of two phases was conducted. It was found that consumers' predictive expectations were higher following a positive experience and remained relatively stable following a negative experience. Moreover, the shift in consumers' normative expectations was found to be similar to that in predictive expectations. The implications of these findings and suggestions for future research are discussed.-
dcterms.bibliographicCitationJournal of business research, 2005, v. 58, no. 6, p. 777-786-
dcterms.isPartOfJournal of business research-
dcterms.issued2005-
dc.identifier.scopus2-s2.0-12144261602-
dc.identifier.eissn1873-7978-
dc.identifier.rosgroupidr22893-
dc.description.ros2004-2005 > Academic research: refereed > Publication in refereed journal-
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