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Title: The perceived destination image of Hong Kong as revealed in the travel blogs of Mainland Chinese tourists
Authors: Law, R 
Cheung, S
Keywords: Travel blogs
Hong Kong
Chinese visitors
Issue Date: 2010
Publisher: Taylor & Francis
Source: International journal of hospitality & tourism administration, 2010, v. 11, no. 4, p. 303-327 How to cite?
Journal: International journal of hospitality & tourism administration 
Abstract: This study investigated travel blogs as a manifestation of the travel experience, along with the destination image of Hong Kong from the perspective of tourists from mainland China. Recently published blog entries were selected and analyzed using content analysis. Empirical results indicated that the overall perceived destination image of Hong Kong was positive, with particular strengths in transportation, the harbor, and outlying islands. The major weaknesses of Hong Kong as a travel destination were the price of meals outside hotels, rooms in five-star hotels, and the quality of cosmetics and skincare products. This article has implications for policymakers and practitioners with regard to making use of travel blogs to gather authentic visitor comments on Hong Kong.
ISSN: 1525-6480
EISSN: 1525-6499
DOI: 10.1080/15256480.2010.518521
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