Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/25358
Title: Does the usability experienced performance of travel websites in China meet users' expectation?
Authors: Cheung, C 
Hu, T
Law, R 
Keywords: Usability
Travel website
Expectancy disconfirmation theory
China
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2009, v. 14, no. 3, p. 255-266 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Despite the increasing use of the Internet in travel and tourism, the issue of usability on travel websites has been largely overlooked in the existing tourism literature in Mainland China (hereafter known as China), one of the world's largest markets for generating and receiving tourists. This paper reports on a study that investigated the perceptions of Internet users in China on China-based travel agency websites (henceforth referred to as travel websites). The expectancy disconfirmation theory was used to compare the expected performance and experienced performance of 24 usability attributes. Empirical results showed significant differences between perceived performance and expected performance for all included attributes.
URI: http://hdl.handle.net/10397/25358
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941660903023945
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