Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/25143
Title: Linking quality improvement with patient satisfaction : a study of a health service centre
Authors: Tam, JLM 
Keywords: Customer service management
Health services
Hong Kong
Patients
Quality improvement
Issue Date: 2007
Publisher: Emerald Group Publishing Limited
Source: Marketing intelligence and planning, 2007, v. 25, no. 7, p. 732-745 How to cite?
Journal: Marketing intelligence and planning 
Abstract: Purpose - The purpose of this paper is to investigate empirically the impact of improvement in service-delivery quality on customer satisfaction and repeat patronage, in the context of health services. Design/methodology/approach - A longitudinal study of patients at a health care centre in Hong Kong assessed the effect of quality improvements made in response to the findings of its first phase, with respect to patient satisfaction and intention to revisit. Data were collected by questionnaire-based interviews with more than 1,000 patients visiting the centre. Findings - Exploratory factor analysis, varimax rotation and t-tests show that basing a service quality improvement programme on feedback from the patient survey did improve satisfaction and intention to revisit. Conclusions include the importance of management commitment to quality for effective outcomes. Research limitations/implications - The results are based on the responses of clients of a single health centre, during surveys conducted outside the premises in real time, and can be generalized to other settings only with due caution. Originality/value - Empirical evidence is provided of the positive impact of quality improvement on patient satisfaction and revisit intention in a real situation.
URI: http://hdl.handle.net/10397/25143
ISSN: 0263-4503
EISSN: 1758-8049
DOI: 10.1108/02634500710834197
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

15
Last Week
0
Last month
2
Citations as of Aug 14, 2017

Page view(s)

44
Last Week
1
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.