Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/24863
Title: Selection attributes of wedding banquet venues : an exploratory study of Hong Kong prospective wedding couples
Authors: Lau, CKH 
Hui, SH
Keywords: Wedding
Selection attributes
Banquet
Venue
Event
Issue Date: 2010
Publisher: Pergamon Press
Source: International journal of hospitality management, 2010, v. 29, no. 2, p. 268-276 How to cite?
Journal: International journal of hospitality management 
Abstract: Despite the significant contribution of the wedding business to the hospitality industry, few studies of wedding banquet venues have been conducted. This study aimed to investigate the perception of Hong Kong prospective wedding couples of the importance of venue selection attributes. Among the 25 venue attributes identified, employee attitude was viewed by the 205 respondents as the most important, followed by cleanliness and food quality. Among the 11 extrinsic and intrinsic personal attributes, first impression was the most influential while an auspicious wedding date was the least. Marketing strategies are recommended to industry practitioners on the basis of the findings.
URI: http://hdl.handle.net/10397/24863
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2009.10.008
Appears in Collections:Journal/Magazine Article

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