Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/24708
Title: International marketing in Southeast Asia : retailing trends and opportunities in China
Authors: Samiee, S
Yip, LSC
Luk, STK
Keywords: China
Distribution
Retailing
Southeast Asia
Issue Date: 2004
Publisher: Emerald Group Publishing Limited
Source: International marketing review, 2004, v. 21, no. 3, p. 247-254 How to cite?
Journal: International Marketing Review 
Abstract: The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.
URI: http://hdl.handle.net/10397/24708
ISSN: 0265-1335
DOI: 10.1108/02651330410539602
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