Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/24570
Title: Comparative analysis of travel-related characteristics between special event attendees and non-attendees in a metropolitan city
Authors: Boo, S
Kim, M
Jones, DL
Keywords: Special events
Special events attendees and non-attendees
Spending expenditure patterns
Travel motivations
Visitor characteristics
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Journal of convention & event tourism, 2009, v. 10, no. 1, p. 50-71 How to cite?
Journal: Journal of convention & event tourism 
Abstract: Special events have received growing attention as a contributing source of economic benefits, as well as being a useful destination marketing component for host cities, regions, and countries. Although many research studies have been conducted related to special events, little research has examined the differences between special event attendees and non-attendees visiting a metropolitan city. The purpose of this study is to explore the different visitor characteristics, perceptions of the host city, spending expenditure patterns, and travel motivations between special event attendees and non-attendees visiting a major metropolitan city. Results revealed that the two groups had significant differences in their perception of the host city, spending expenditure patterns, and their motivation to travel. The key findings lead to implications not only for destination marketers who are willing to use special events as a marketing component of their future marketing strategies, but also for special event planners who are planning events to attract tourists.
URI: http://hdl.handle.net/10397/24570
ISSN: 1547-0148
EISSN: 1547-0156
DOI: 10.1080/15470140802648892
Appears in Collections:Journal/Magazine Article

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