Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/24445
Title: A framework of search engine use for travel planning
Authors: Fesenmaier, DR
Xiang, Z
Pan, B
Law, R 
Keywords: destination marketing
information search
Internet
search engine marketing
tourism marketing
travel planning
Issue Date: 2011
Publisher: SAGE Publications
Source: Journal of travel research, 2011, v. 50, no. 6, p. 587-601 How to cite?
Journal: Journal of travel research 
Abstract: Search engines have become one of the primary tools for travel planning and, as such, have become an important element in the marketing efforts of destination marketing organizations. Recently, it has been demonstrated that because of the dynamic relationships among search engine providers, the tourism industry, and travelers, it is essential that destination marketing organizations understand how search engines are used by travelers within the travel planning process. This study proposed a three-stage model that provides a framework for examining how online travelers use search engines and how different aspects of the travel planning process shape this use. The model was evaluated based on a national survey of American online travel planners, and the findings provide significant insight into the role of search engines for travel planning. The implications of the study for search engine marketing are discussed as well as several challenges for future research.
URI: http://hdl.handle.net/10397/24445
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287510385466
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