Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/24193
Title: Analysis of blogs and microblogs : a case study of Chinese bloggers sharing their Hong Kong travel experiences
Authors: Tse, TSM 
Zhang, EY
Keywords: Blog
Microblog
Chinese visitor
Social media
Destination marketing
Issue Date: 2013
Publisher: Routledge Journals, Taylor & Francis Ltd
Source: Asia pacific journal of tourism research, 2013, v. 18, no. 4, p. 314-329 How to cite?
Journal: Asia Pacific Journal of Tourism Research 
Abstract: Blogs and microblogs became popular in recent years among people who would like to share their travel experiences online. This is a phenomenon which marketers are interested in but know very little about. This exploratory study analyzes blog and microblog contents created by mainland Chinese visitors sharing their Hong Kong experiences, with the objective of gaining insights into how bloggers communicate their travel experiences and how this could help market a destination. Three hundred blog posts and 300 microblog posts are analyzed. Research results indicate a generally positive image of Hong Kong as a destination among the mainland Chinese bloggers. The study also profiles the bloggers by their usage pattern and identifies opportunities for using the social media for destination marketing purpose. While the case study is about Hong Kong, the research method and blogging patterns identified would also apply in other destination situations.
URI: http://hdl.handle.net/10397/24193
ISSN: 1094-1665
DOI: 10.1080/10941665.2012.658413
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