Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/24105
Title: Structural relationships among destination preference, satisfaction and loyalty in Chinese tourists to Australia
Authors: Mao, IY
Hanqin Qiu, Z 
Keywords: Australia
Chinese tourists
Destination loyalty
Destination preference
Destination satisfaction
Structural equation modeling
Issue Date: 2014
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2014, v. 16, no. 2, p. 201-208 How to cite?
Journal: International journal of tourism research 
Abstract: This study quantifies the relationship among destination preference, destination satisfaction and destination loyalty. Destination loyalty consists of two dimensions: word-of-mouth (WOM) and destination attachment (DA). It is found that WOM is directly affected by destination satisfaction, whereas DA is predetermined by the destination preference of tourists before a visit. Thus, the destination experience is the crucial factor in the spread of positive WOM about a destination. Nevertheless, to develop tourists' DA, effective loyalty schemes should be implemented through marketing efforts before they visit a destination. The findings of this study can be used by destinations to analyze and evaluate their loyalty-building process and marketing strategy.
URI: http://hdl.handle.net/10397/24105
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.1919
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