Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/23978
Title: Managing reverse logistics to enhance sustainability of industrial marketing
Authors: Lee, CKM 
Lam, JSL
Keywords: Closed loop supply chain
Green marketing
Green supply chain
Reverse logistics
Sustainability
Issue Date: 2012
Publisher: Elsevier
Source: Industrial marketing management, 2012, v. 41, no. 4, p. 589-598 How to cite?
Journal: Industrial marketing management 
Abstract: In this paper, a sustainable industrial marketing framework of latest requirement of green and sustainable operation is proposed. When literatures in strategy, marketing and operation have provided insight about the efficiency of reverse logistics and business value for the customer, the interrelationship is still under explored. This raises the question whether manufacturers could determine ecological friendly strategies to address their customer's environmental conscious needs and design the suitable solution to strike the balance between ecology and economics. Based on the case study of a medical product manufacturer, this study addresses this question by investigating how manufacturers identify the problem of reverse logistics; design and develop of sustainable product and service by enhancing the efficiency of operations, and market competencies that add value to their customers' business processes. Within the strategy for designing for effective reverse logistics, these findings contribute to understand the use of information system and technology for reverse logistics to enhance the customer's business process and provide value-added process for customer retention.
URI: http://hdl.handle.net/10397/23978
ISSN: 0019-8501
EISSN: 1873-2062
DOI: 10.1016/j.indmarman.2012.04.006
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