Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/23870
Title: Hong Kong residents' adoption of risk reduction strategies in leisure travel
Authors: Lo, AS 
Cheung, C 
Law, R 
Keywords: Risk reduction
Leisure travel
Hong Kong
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 3, p. 240-260 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: For decades risk has been identified as a major concern for traveling. Although some recent studies focused on studying consumers' perceived travel risks, only a few prior studies literally discussed consumers' risk reduction strategies in the context of travel-related services. To fill this gap, this study aims to investigate the travel-related risk reduction strategies that Hong Kong residents adopt to strengthen their confidence during leisure travel. This study also explores if travelers of different travel-related and sociodemographic characteristics adopt different risk reduction strategies. Among different risk reduction strategiesopurchase travel insurance,o obring extra cash,o and osearch for latest information about the destinationoare the ones which Hong Kong residents are likely to adopt when they travel for leisure. Results revealed that travel-related and sociodemographic characteristics influenced travelers' likelihood to risk reduction strategies differently. Specifically, travel experience of travelers, age, and household income displayed significant differences in the likelihood of adopting most of the risk reduction strategies.
URI: http://hdl.handle.net/10397/23870
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.562851
Appears in Collections:Journal/Magazine Article

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