Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/23500
Title: An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Authors: Lee, JS 
Back, KJ
Issue Date: 2009
Source: Journal of hospitality and tourism research, 2009, v. 33, no. 1, p. 30-50
Abstract: Retention of brand-loyal attendees induces deep commitment to an association meeting and great resistance to other conferences'marketing efforts, thereby contributing to high revenue and market share. This study provides additional information about the path from brand satisfaction to attitudinal brand loyalty (ABL) via brand trust through updated expectation of brand value (UEBV) as a mediator on the brand satisfaction???"brand
Keywords: Attitudinal brand loyalty
Behavioral brand loyalty
Updated expectation of brand value
Publisher: SAGE Publications
Journal: Journal of hospitality and tourism research 
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348008329652
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