Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/23331
Title: Motivations of repeat visits : a longitudinal study in Xiamen, China
Authors: Chen, G
Xiao, H 
Keywords: Repeat visit
Motivation
Longitudinal perspective
Urban destination
Xiamen
Issue Date: 2013
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2013, v. 30, no. 4, p. 350-364 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This article reports on an empirical study of the motivations behind tourists' repeat visits to an urban destination from a longitudinal perspective. The study was conducted in Xiamen, a coastal city in Southeast China, which offers leisure lifestyles and attracts repeat visits. Six motivational factors driving repeat visit intentions are identified using exploratory factor analysis. Based on motivational differences, repeat visitors are typologized using K-means cluster analysis into four groups: Externally driven repeaters, Memory recallers, Novelty seekers, and Special interest repeaters. Implications of the study for destination marketing and management are also discussed.
URI: http://hdl.handle.net/10397/23331
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2013.784152
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