Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/23293| Title: | Do we believe in TripAdvisor? Examining credibility perceptions and online travelers' attitude toward using user-generated content | Authors: | Ayeh, JK Au, N Law, R |
Issue Date: | 2013 | Source: | Journal of travel research, 2013, v. 52, no. 4, p. 437-452 | Abstract: | Recent press reports and complaints by hoteliers have called into question the credibility of travel-related user-generated content (UGC). Yet our understanding of the role of credibility perceptions in the context of UGC is limited, notwithstanding the rising interest in social media. Using an online survey of 661 travel consumers, this study applies the component-based structural equation modeling technique of partial least squares to examine online travelers' perceptions of the credibility of UGC sources and how these perceptions influence attitudes and intentions toward UGC utilization in the travel planning process. The model also draws on the theory of homophily to make predictions about the antecedent of credibility. Results validate the Source Credibility Theory in the context of UGC but also accentuate the central mediating role of attitude. In addition, the study finds support for perceptual homophily as a critical determinant of both credibility and attitude. Theoretical and managerial implications are highlighted. | Keywords: | Source credibility Perceptual homophily User-generated websites Social media Partial least squares |
Publisher: | SAGE Publications | Journal: | Journal of travel research | ISSN: | 0047-2875 | EISSN: | 1552-6763 | DOI: | 10.1177/0047287512475217 |
| Appears in Collections: | Journal/Magazine Article |
Access
View full-text via PolyU eLinks 
SCOPUSTM
Citations
323
Last Week
1
1
Last month
Citations as of Jul 31, 2020
WEB OF SCIENCETM
Citations
301
Last Week
1
1
Last month
5
5
Citations as of Sep 19, 2020
Page view(s)
613
Last Week
6
6
Last month
Citations as of Sep 30, 2020
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.