Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/23187
Title: How tourists consume a destination
Authors: McKercher, B 
Wong, C
Lau, G
Keywords: Spatial movement
Tourist roles
Issue Date: 2006
Publisher: Elsevier
Source: Journal of business research, 2006, v. 59, no. 5, p. 647-652 How to cite?
Journal: Journal of business research 
Abstract: This paper posits six different activity styles of tourists within a destination. Three patterns are noted among main destination visitors: the Wanderer, the Tour-taker and the Pre-Planner. Likewise, three different patterns are identified among the cohort of stopover or secondary destination visitors: the Explorer, Uncommitted and the Intimidated. These different consumption styles reflect different movement patterns within the destination and also are evocative of different personalities, motivations, the desired level of engagement and comfort with cultural distance found among the respondents.
URI: http://hdl.handle.net/10397/23187
ISSN: 0148-2963
EISSN: 1873-7978
DOI: 10.1016/j.jbusres.2006.01.009
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