Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/23109
Title: Segmenting Chinese outbound tourists by perceived constraints
Authors: Li, M 
Zhang, H 
Mao, I
Deng, C
Keywords: Travel constraint
Market segmentation
Chinese outbound tourists
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 6, p. 629-643 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.
URI: http://hdl.handle.net/10397/23109
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.598747
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