Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22927
Title: An integrated model of employees' behavioral intention toward innovative information and communication technologies in travel agencies
Authors: Cheng, S
Cho, V 
Keywords: innovation of diffusion theory
technology acceptance model
theory of planned behavior
Issue Date: 2011
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2011, v. 35, no. 4, p. 488-510 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: This study proposes a comprehensive model that incorporates attitudinal variables in the technology acceptance model, motivational variables in the innovation diffusion theory, and the social variable in the theory of planned behavior to investigate the attitude, behavioral intentions, and usage of information and communication technologies (ICT) by employees in Hong Kong travel agencies. It complements trends in current research on technology adoption in the tourism industry. A survey was conducted with 190 employees from travel agencies, and structural equation modeling was used to analyze the data. Our results show that the integrated model of ICT adoption is adequate to predict employees' adoption behavior. Furthermore, the perceived usefulness, perceived ease of use, trialability, and observability of new ICT are the major factors stimulating employees' attitude toward it. Based on our findings, both theoretical and practical suggestions for stimulating employees' adoption of ICT are proposed.
URI: http://hdl.handle.net/10397/22927
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348010384598
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