Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22902
Title: A visual analysis of destinations in travel magazines
Authors: Hsu, CHC 
Song, H
Keywords: China
Content analysis
Destination
Multiple correspondence analysis
Photograph
Travel magazine
Visual analysis
Issue Date: 2014
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2014, v. 31, no. 2, p. 162-177 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study presents a visual analysis of photographs of six destinations (Hong Kong, Macau, Japan, South Korea, Vietnam, and Taiwan) published in Chinese travel magazines. The object and subject categories, size, and providers of the photographs are content analyzed. The three most popular object categories were Culture, history, and art; Leisure and recreation; and Physical environment. The dominant subject category was No people. Multiple Correspondence Analysis showed that the different destinations correlated with diverse object and subject categories. All six destinations were portrayed differently in terms of the source and size of the photographs. These findings can be utilized by destination marketing organizations (DMOs) to devise positioning and promotion activities for implementation in the Chinese market.
URI: http://hdl.handle.net/10397/22902
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2014.873308
Appears in Collections:Journal/Magazine Article

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