Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22815
Title: Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Authors: van, DVR
Song, H 
Keywords: Celebrity endorsement
Destination marketing
Print advertisements
Structural equation modeling
Issue Date: 2014
Publisher: SAGE Publications
Source: Journal of travel research, 2014, v. 53, no. 2, p. 211-224 How to cite?
Journal: Journal of travel research 
Abstract: The purpose of this study is to empirically assess the mediating effects of the impact of the perceived image of celebrity endorsers on tourists' intentions to visit, using celebrity-endorsed print advertisements for travel destinations. The results indicate that celebrity endorsers have a significant impact on people's attitudes and visit intentions, thus verifying the mediating effects of this variable. The study also provides clues to what extent celebrity-endorsed advertisements differ from nonendorsed advertisements and explores such differences in terms of destination match-up between native and nonnative celebrity-endorsed advertisements.
URI: http://hdl.handle.net/10397/22815
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287513496473
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