Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22501
Title: Towards a rough classification of business travelers
Authors: Law, R 
Bauer, T
Weber, K 
Tse, T 
Issue Date: 2006
Publisher: Springer-Verlag Berlin
Source: Advanced data mining and applications, proceedings, 2006, v. 4093, p. 135-142 How to cite?
Abstract: The significant economic contributions of the fast growing tourism industry have drawn worldwide attention on understanding the behavioral and demographic patterns of visitors. This research makes an attempt to develop a rough sets based model that can capture the essential information from business travelers, a segment of the market that to date has been entirely overlooked by academic researchers in data mining. Utilizing the primary data collected from an Omnibus survey carried out in Hong Kong in late 2005, experimental findings showed that the induced decision rules could classify 82% of the cases in the testing set and 41% of the classified cases were correctly estimated. Most importantly, there was no statistically significant difference between the estimated values and actual values.
Description: 2nd International Conference on Advanced Data Mining and Applications, Xian, Peoples R China, 14-16 August 2006
URI: http://hdl.handle.net/10397/22501
ISSN: 0302-9743
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