Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22329
Title: Assessing mainland Chinese tourists' satisfaction with Hong Kong using tourist satisfaction index
Authors: Song, H 
Li, G
Van, DVR
Chen, JL
Keywords: Hong Kong
Partial least squares
Structural equation modelling
Tourist satisfaction index
Issue Date: 2011
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2011, v. 13, no. 1, p. 82-96 How to cite?
Journal: International journal of tourism research 
Abstract: The purpose of this study is to test a two-step tourist satisfaction index framework empirically. The first step estimates sectoral-level satisfaction indexes based on a structural equation model, and the second obtains an overall tourist satisfaction index by conducting second-order confirmatory factor analysis. This study is a pilot test of the theoretical framework based on three tourism-related service sectors in Hong Kong. The results indicate that mainland Chinese tourists are most satisfied with the hotel sector in Hong Kong, followed by the retail sector, and least satisfied with local tour operators. The aggregate tourist satisfaction index is 74.04 out of 100. The results of this study have important practical implications for long-term destination management.
URI: http://hdl.handle.net/10397/22329
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.801
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