Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22169
Title: Hospitality and Tourism Online Reviews: Recent Trends and Future Directions
Authors: Schuckert, M 
Liu, X
Law, R 
Keywords: Content analysis
Online reviews
Reputation management
Consumer behavior
Social media
Issue Date: 2015
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2015, v. 32, no. 5, p. 608-621 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: In view of the increasing popularity of online reviews and their significant impact on individual buying behavior as well as on the supply side, this study reviewed and analyzed articles related to online reviews in tourism and hospitality published in academic journals between 2004 and 2013. Based on a keyword-driven search and a content analysis, 50 articles were identified as relevant and classified into five topics. The findings revealed that (a) more than half of the analyzed articles focus on hotels and apply empirical methods based on secondary data, (b) more attention has been paid to the relationship between online reviews and online buying as well as satisfaction and online management, and (c) opinion mining of online reviews, motivation to post reviews, and the role of reviews are evenly distributed. This paper also discussed significant topical and methodological trends, contributes to an overall understanding of existing research and its limitation.
URI: http://hdl.handle.net/10397/22169
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2014.933154
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