Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/22162
Title: Intelligent product cross-selling system with radio frequency identification technology for retailing
Authors: Wong, WK 
Leung, SYS 
Guo, ZX
Zeng, XH
Mok, PY 
Keywords: Cross-selling
Fuzzy logic
Information system
Multi-criteria decision making
Retailing
RFID
Rule-based expert system
Issue Date: 2012
Publisher: Elsevier
Source: International journal of production economics, 2012, v. 135, no. 1, p. 308-319 How to cite?
Journal: International journal of production economics 
Abstract: This paper presents a combined use of both RFID technology and product cross-selling system to perform cross- and up-selling for retail industry. In this study, two systems, namely the Smart Dressing System (SDS) enabled by RFID technologies, and Intelligent Product Cross-selling System (IPCS), have been developed. The SDS demonstrates a research endeavor in which, unlike the previous studies focusing on transactional data, customers in-store data can be collected using RFID-enabled SDS and used for promoting or cross-selling new products to the customers effectively and efficiently. The IPCS, integrating a rule-based expert system and a fuzzy screening technique, can handle the difficulty of processing linguistic and categorical information to simulate fashion designers to recommend appropriate fashion product items for cross-selling effectively. The proposed systems are evaluated to execute the selling strategies more effectively, which in turn improve sales performance in fashion retail industry.
URI: http://hdl.handle.net/10397/22162
ISSN: 0925-5273
DOI: 10.1016/j.ijpe.2011.08.005
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