Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/21899
Title: Predicting the intention to use consumer-generated media for travel planning
Authors: Ayeh, JK
Au, N 
Law, R 
Keywords: User-generated content
Social media
Travelers
Technology acceptance model
Similarity of interest
Enjoyment
Partial Least Squares (PLS)
Issue Date: 2013
Publisher: Pergamon Press
Source: Tourism management, 2013, v. 35, p. 132-143 How to cite?
Journal: Tourism management 
Abstract: Despite the growing enthusiasm about social media, empirical research findings suggest that the majority of Internet users are not using consumer-generated media (CGM) for travel planning. Yet little is presently known about the relevant factors determining CGM usage for the specific purpose of travel planning. Using an online survey of travel consumers, this study investigates the intention to use consumer-generated media for travel planning by introducing new factors into the conventional TAM and using a partial least squares' estimation. Findings shed light on the differences in terms of the antecedents in this context. While the study demonstrates the theoretical validity and the empirical applicability of the TAM model to the context of CGM usage for travel planning, it goes further to verify the significant roles of distinctive factors like travelers' perceptions of similarity of interest, trustworthiness and enjoyment. Several managerial and research implications emerge.
URI: http://hdl.handle.net/10397/21899
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2012.06.010
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