Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/21630
Title: Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale
Authors: Hung, K 
Petrick, JF
Issue Date: 2011
Source: Tourism management, 2011, v. 32, no. 2, p. 386-393
Abstract: The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry.
Keywords: Cruising motivation
Cruising intention
Measurement scale development
Cruise tourism
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2010.03.008
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