Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/21582
Title: Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Authors: Sharma, P
Sivakumaran, B
Marshall, R
Keywords: Consumer impulsiveness
Cross-cultural
Hedonism
Measurement equivalence
Prudence
Self-control
Self-indulgence
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of international consumer marketing, 2011, v. 23, no. 3-4, p. 229-245 How to cite?
Journal: Journal of international consumer marketing 
Abstract: There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptual foundation for a more robust consumer impulsiveness scale. Specifically, we demonstrate that unlike individualistic consumers, collectivistic consumers distinguish between deliberate selfindulgence and involuntary loss of self-control, as reflected in the three-factor structure (prudence, selfindulgence, and self-control) for the collectivists and a two-factor structure (prudence and hedonism) for the individualists. We also discuss some implications and limitations of this research.
URI: http://hdl.handle.net/10397/21582
ISSN: 0896-1530
EISSN: 1528-7068
DOI: 10.1080/08961530.2011.578060
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