Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/21541
Title: Uncovering the value of green advertising for environmental management practices
Authors: Wong, CWY 
Lai, KH
Shang, KC
Lu, CS
Keywords: Electronics manufacturers
Environmental management
Environmental policy
Green advertising
Stakeholder
Sustainable development
Issue Date: 2014
Publisher: Wiley-Blackwell
Source: Business strategy and the environment, 2014, v. 23, no. 2, p. 117-130 How to cite?
Journal: Business Strategy and the Environment 
Abstract: This paper extends previous environmental management research by building and empirically testing a model of the contingency effects of green advertising on the relationships between environmental management practices in terms of environmentally conscious manufacturing and product stewardship, environmental reputation and financial performance. We examine the value of green advertising in sharing and publicizing information about organizational achievements in environmental preservation in a business-to business context with the Taiwanese electronics manufacturing industry. The theoretical propositions are largely confirmed by structural path analyses of survey responses collected from 122 Taiwanese electronics manufacturers. Green advertising delivers financial benefits only for those manufacturers that do not have an established environmental reputation.
URI: http://hdl.handle.net/10397/21541
ISSN: 0964-4733
DOI: 10.1002/bse.1776
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

9
Last Week
0
Last month
1
Citations as of Aug 18, 2017

WEB OF SCIENCETM
Citations

6
Last Week
0
Last month
0
Citations as of Aug 13, 2017

Page view(s)

45
Last Week
5
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.