Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/21369
Title: Strategic management : an evaluation of the use of three learning methods in Hong Kong
Authors: Chang, J 
Issue Date: 2003
Publisher: Association for Business Simulation and Experiential learning
Source: Developments in business simulation and experiential learning, 2003, v. 30, p. 146-151 How to cite?
Journal: Developments in business simulation and experiential learning 
Abstract: The paper examines the use of three learning methods in the teaching of a strategic management course for a Masters programme in Postgraduate Scheme in Business and Management at the Hong Kong Polytechnic University. The three methods are an in-company consultancy project; a new business venture simulation; and the case method. The results of a survey of postgraduate students' perceptions show that overall the new business venture simulation provides a more successful learning experience than in-company consultancy project and the case method.
URI: http://hdl.handle.net/10397/21369
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