Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/21048
Title: The impact of online user reviews on hotel room sales
Authors: Ye, Q
Law, R 
Gu, B
Keywords: Online reviews
Online sales
Hotel
Issue Date: 2009
Publisher: Pergamon Press
Source: International journal of hospitality management, 2009, v. 28, no. 1, p. 180-182 How to cite?
Journal: International journal of hospitality management 
Abstract: Despite hospitality and tourism researchers' recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.
URI: http://hdl.handle.net/10397/21048
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2008.06.011
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