Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/20912
Title: Towards a classification of cultural tourists
Authors: McKercher, B 
Keywords: Cultural tourism
Classi®cation system
Segmentation
Hong Kong
Issue Date: 2002
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2002, v. 4, no. 1, p. 29-38 How to cite?
Journal: International journal of tourism research 
Abstract: This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identi®ed ®ve discrete cultural tourism market segments that exhibited substantially different behaviour.
URI: http://hdl.handle.net/10397/20912
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.346
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