Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/20836
Title: Entry barriers : a dull-, one-, or two-edged sword for incumbents? Unraveling the paradox from a contingency perspective
Authors: Han, JK
Kim, N 
Kim, HB
Issue Date: 2001
Publisher: American Marketing Association
Source: Journal of Marketing, 2001, v. 65, no. 1, p. 1-14 How to cite?
Journal: Journal of marketing 
Abstract: The long-held precept of equating entry barriers with sustainable incumbent advantage increasingly is met with skepticism as incidents of innovative late entrants leapfrogging over market incumbents become more pervasive across industries. Ostensibly, the reassessment of the traditional assumptions underlying entry barrier strategy has become imperative; to this end, the authors present a framework that investigates the contingent effects of incumbents' barrier building on their own performance. Specifically, the authors examine five types of entry barriers (capital requirements, cost advantages, switching costs, distribution access; and proprietary assets) for the nature of their impact in the following presupposed yet unresolved roles: (1) as effectual versus ineffectual entry deterrents and (2) as enablers versus inhibitors of incumbents' innovativeness. In addition, the authors take other variables into account (i.e., competitors' innovativeness and incumbents' market and technological orientation to identify the contingencies of the framework. Using data from Korean consumer product industries, the authors empirically test and substantiate the variable (i.e., positive, negative, and neutral) impact of entry barriers on incumbents' performance.
URI: http://hdl.handle.net/10397/20836
ISSN: 0022-2429
EISSN: 1547-7185
DOI: 10.1509/jmkg.65.1.1.18133
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

66
Last Week
15
Last month
Citations as of Sep 17, 2017

WEB OF SCIENCETM
Citations

58
Last Week
0
Last month
0
Citations as of Sep 6, 2017

Page view(s)

59
Last Week
5
Last month
Checked on Sep 18, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.