Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/20666
Title: Impact of hotel website quality on online booking intentions : ETrust as a mediator
Authors: Wang, L
Law, R 
Guillet, BD
Hung, K 
Fong, DKC
Keywords: ETrust
Hotel website quality
Mediation effect
Online booking intentions
Issue Date: 2015
Publisher: Pergamon Press
Source: International journal of hospitality management, 2015, v. 47, p. 108-115 How to cite?
Journal: International journal of hospitality management 
Abstract: Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers' online booking intentions. Implications were offered for practitioners based on the results.
URI: http://hdl.handle.net/10397/20666
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2015.03.012
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

17
Last Week
0
Last month
0
Citations as of Oct 10, 2017

WEB OF SCIENCETM
Citations

15
Last Week
1
Last month
0
Citations as of Oct 17, 2017

Page view(s)

78
Last Week
4
Last month
Checked on Oct 15, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.