Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/20641
Title: A fusion of local culture and a global event : a case study of the 2008 Olympic Mascot design
Authors: Ma, H 
Wu, G
Keywords: Beijing 2008 Olympic Games
Five elements
Fuwa
Olympic mascot design
Issue Date: 2013
Publisher: Common Ground Publishing
Source: International journal of visual design, 2013, v. 6, no. 4, p. 55-59 How to cite?
Journal: International journal of visual design 
Abstract: The Olympic Games are global events that aim to build a more peaceful and better world through supporting and promoting the spirit of fair play in sport. The Olympic Mascot carries the symbolic meaning of the Olympic Games; yet, it also represents the cultural heritage of the host city. How to blend local culture with the Olympic spirit and realize them in a global event is the major concern when designing an Olympic Mascot. One of the Authors of this paper is the original concept designer of the Beijing 2008 Olympic mascot. This paper documents the inspiration which led to the original concept of the 2008 Olympic mascot design, and describes in detail how traditional Chinese culture was adapted to reflect the Olympic spirit in the evolution of the mascot design. It also shows how to blend local Chinese culture effectively with global recognition, and realize local attraction in a global event.
URI: http://hdl.handle.net/10397/20641
ISSN: 2325-159X
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