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Title: Influence of star rating and ownership structure on brand image of Mainland China hotels
Authors: Jiang, J
Gretzel, U
Law, R 
Keywords: Affective image
Brand image
Hotel attributes
Hotel image
Hotels in Mainland China
Intentions to return
Online travel reviews
Ownership structures
Star rating
Issue Date: 2014
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2014, v. 10, no. 1, p. 69-94 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: This study presents the brand image of hotels in Mainland China perceived by international travelers using a content-analysis of online hotel reviews. Cai's (2002) 3A (Attributes, Affective and Attitudes) model of destination image was adapted to fit the hotel brand image context and used to code reviews of hotels in major Mainland Chinese cities. The study further hypothesized that brand image components were significantly influenced by ownership structures and ratings of hotels. Results showed that the three hotel brand image dimensions could be extracted from the hotel reviews and varied across hotel types and hotel star-ratings.
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2013.870506
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