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Title: Online competitive information space for hotels : an information search perspective
Authors: Xiang, Z
Law, R 
Keywords: Electronic distribution
Internet marketing
Search engine marketing
Competitive analysis
Issue Date: 2013
Publisher: Taylor & Francis
Source: Journal of hospitality marketing & management, 2013, v. 22, no. 5, p. 530-546 How to cite?
Journal: Journal of hospitality marketing & management 
Abstract: With the continuous growth of the Internet and emergent channels in online marketing and distribution, it is important to understand the new technological environment for the hotel industry. The goal of this study was to investigate the competitive information space for hotels reflected via one of the dominant search tools on the Internet (i.e., Google). A series of content analysis and data mining exercises were conducted to examine the composition and structure of the information space as well as the visibility of hotel websites among Google search results. Results of this study clearly show that hotels are facing challenges when competing with other websites in gaining online customers? attention. Also, it demonstrates the gaps existing among hotel brands in terms of their visibility to online customers. Implications for online marketing and distribution strategy for the hotel industry are discussed.
ISSN: 1936-8623
EISSN: 1936-8631
DOI: 10.1080/19368623.2012.671563
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