Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/20233
Title: Factors affecting outbound tourists' destination choice : the case of Hong Kong
Authors: Denizci Guillet, B 
Lee, A
Law, R 
Leung, R
Keywords: Destination choice
Hong Kong
Residents
Travel
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 5, p. 556-566 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Trip expenditure, length of stay during the trip, size of the travel party, monthly household income, discovering new places and/or things, and getting away from daily routine, role, obligation, stress and troubles have significant influence on Hong Kong residents' destination choice. Hong Kong residents' destination choice is highly associated with trip characteristic in comparison to socio-demographics and travel motivation factors. Destinations close to Hong Kong can focus on packaging their products with shorter trip lengths and making the packages attractive to travel companions in addition to the travelers. Destinations that are relatively far away from Hong Kong should focus on packaging their products to attract the Hong Kong outbound travelers with longer trip lengths and plan activities that cater to individual needs.
URI: http://hdl.handle.net/10397/20233
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.588120
Appears in Collections:Journal/Magazine Article

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